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Logo, signet, jingle

In everyday conversation the term logo is used for pictures related to some company or concept. People in graphic arts and marketing, however, make a more subtle differentiation.

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Company logo of Docu + Design Daube  

Signet [n, neutr.]

Zeichen, kennzeichen, schutzmarke, siegel.

Company logo of Docu + Design Daube

brand [n, neutr.]


Brand [n, neutr.]

Handels- oder warenzeichen, sorte.

Sample logotype

jingle [n, neutr.]


Jingle [n, neutr.]

Tonsignet eines radiosenders oder einer bestimmten sendung.

Sample logotype

label [n, neutr.]


Label [n, neutr.]

Marken- oder firmenbezeichnung auf etikette.

Company logo of Docu + Design Daube

logo [n, neutr.]

Symbol for a company or a registered product-group.

Logo [n, neutr.], logotype

Firmen-markenzeichen mit lesbarem schriftinhalt.

Company logo of Docu + Design Daube

logotype[n, neutr.]


Schriftzug [n, masc.]

Lesbarer marken- odr firmenname.

Sample logotype

signation [n, neutr.]


Signation [n, fem.]

Signet / Schriftzug / logo eines fernsehsenders.

Company logo of Docu + Design Daube

symbol [n, neutr.]

A depiction of a concept with no commercial conotation.

Symbol [n, neutr.]

Bildhaftes zeichen ohne kommerziellen bezug.


[To top/bottom of page] Sources

Swiss publication Produktion+Print, Nr. 10, Oktober 1996. Definitions according to Duden / Wahrig / Langenscheidt.

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